My least favorite copy technique – Kings of Conversion

Hear an objection. Squash the objection.

The problem was in her effort to “handle my objections” she didn’t hear the actual problem: that I didn’t want to carry it home today.

But had she not tried to squash the objection and actually tried to provide a solution, it might have worked.

My recommendation: Don’t try to handle objections.

Try to write your copy in such a way that objections don’t appear.

Source: My least favorite copy technique – Kings of Conversion

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