Gerneral:
- Do not overwhelm the reader/visitor/audience.
- Show the results, effects, benefits.
- not the process he will learn
Now move towards specific…
10 Best product list:
Make sure you do not overwhelm the reader by displaying 17 best list. He wants the best. Tell him 3 or 5.
Any if you include the 17 of them, then make sure you specify the reason why you included that product…
For example, Start the list with my top choice, then the best budget pick, the one with this specific feature is also good. Also good with this specific feature#2, Also good with feature#3. Good for this type of age, good for this gender etc.
I usually follow that rule. I make sure that when my job is to short the best options not to just list them.
Selling Info Product
Tell the buyer what problem it will solve for him. Do not tell him the techniques you will learn. Show the effects or results, not the process or technique. “You can market it to the same audience but change the messaging to help people understand better what’s in it for them”
Increase the price. Do not sell it for super low. if your product is worth buying and you have build half decent trust then sales will happen. And if your product is not good, and there is no trust, then low price will not help you out.